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Work Hard Mom Hard

Apr 4, 2020

Courtney Sjoberg is the CEO and Founder of She Social and The Hashtag Files Society, an online Boss Lady Social Media and Instagram Growth Membership site where she helps HUNDREDS of entrepreneurs make more connections and sales through social media and Hashtags online! In her first year of business, Courtney was able to scale to 6-figures and retire her boyfriend to work full-time in their business! When she isn’t serving her boss lady empire and community online, you can find Courtney spending time with her boyfriend Joe and pup, Posey Girl doing normal family things and enjoying life in the Pacific Northwest.

In this fun deep-dive on how to be a rock star on Instagram, Courtney shares the 4 types of hashtags you must know, the 7 pillars for Instagram success, why you must treat Instagram like a job (and what that looks like), and so much more. Courtney and Kari also discuss the best business model and what it takes to offer a great membership program. This episode will elevate your social media presence and lead to more sales!


0:51 - Navigating the uncertainty as a business owner and human

6:28 - Do you need the vision before you can take action?

12:03 - How to choose your business model

17:36 - The motivation to move from an open to a closed membership model

23:09 - What makes for a really good membership

26:46 - How to find the value between serving and over-serving

28:54 - The 4 types of hashtags

39:24 - The #1 reason to join Courtney's membership

41:40 - The 7 pillars for Instagram success

48:50 - Top 3 priorities for your Instagram growth

52:26 - The huge value of your current followers

55:05 - Ways to stay sane on social media

58:01 - Get connected with Courtney


Visit her website -

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Check out her free class -

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I’m Kari Keating, mom of 3 young boys, that ditched a 17-year, 6 figure corporate career to go after her dreams. I’ve been coaching professionally for over 2 years and have had a wide variety of clients from recording artists, website developers, photographers, professional network marketers, and other life coaches.

My zone of genius lies in helping soul-based entrepreneurs get out of their heads and into inspired action, so they can make the impact they crave and the income they deserve.

Find me at my website -

Connect on Instagram -


Interview: Courtney Sjoberg 

Podcast edited and mixed by 51 features. Connect with Andrew at andrew {at} 51features {dot} com.