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Work Hard Mom Hard

Apr 4, 2019

Bleary eyed with newborns and messy hair, yearning for connection and parenting help, Lara and Jenn found themselves (and met each other!) in a new mom group. After 3 months of conversation about the angst surrounding tummy time and Velcro swaddles, they took their conversation to a more personal level over red wine with their kids in ergos.

Gradually, the conversations increased to nighttime texts over teething, sleep challenges, and how to navigate the transition to solids. As Jenn and Lara began to get their footing together in their new role as moms, they created the space for real conversation over adult dinner to finally talk about themselves, as women and as friends, not just how they were moms. Over this dinner, they both realized that there was a need and space for something big and exciting in each of their lives. Lara was ready to pivot her business away from the corporate world, and Jenn was looking for greater connection and honest conversation within the greater Mom community.

From there the idea to create a podcast and a supportive, authentic and thriving Mom community was born. This podcast is the story and lessons learned so far from Generation.Mom.


Highlights of our conversation:

4:05 - The origins of Generation.Mom

8:20 - Why aren't more talking about modern motherhood?

14:44 - What does the Generation.Mom community look like?

18:02 - The top themes that Jenn and Lara see in their community

22:19 - The next evolution for this community

25:13 - Words of encouragement for the mother in the middle of it

27:24 - Life as a mother and businesswoman - what it looks like right now

30:58 - How Lara and Jenn managed to act on their idea

34:02 - Deciding on the most important parts to work on

36:36 - Tips on creating a thriving Facebook group

42:44 - What are Jenn and Lara most excited about

46:02 - Pushing past the fear of sharing your message

51:04 - The future for Generation.Mom

53:19 - Managing the frustration of motherhood and business

56:12 - Everything is feedback

57:20 - Advice we wish we had from the beginning

1:00:33 - What does success look like to you?


Connect with Generation.Mom:

Check out their website -

Listen to their podcast -

Follow on Instagram -

Join their community -


About me:

I’m Kari Keating, mom of 3 young boys, that ditched a 17-year, 6 figure corporate career to go after her dreams. I’ve been coaching professionally for over 2 years and have had a wide variety of clients from recording artists, website developers, photographers, professional network marketers and other life coaches.

My zone of genius lies in helping soul-based entrepreneurs get out of their heads and into inspired action, so they can make the impact they crave and the income they deserve.



Interview: Lara Schulte and Jenn Rout

Podcast edited and mixed by Andrew Geary - spelledgeary [at] gmail [dot] com