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Work Hard Mom Hard

Dec 28, 2018

Cassandra Shuck is the Brand + Business Doula; a transformation branding and business coach empowering women to live the lives and build the dreams they are capable of. She is the founder of Tola Marketing, a creative, digital marketing agency for the contemporary entrepreneurial woman, the co-founder of Milkin’ Cookie, a lactation support cookie company for breastfeeding and pumping mamas, a real-life doula, and host of the Labor of Love Podcast. She has been featured in CEO Blog Nation, AdAge and Hearpreneur.

Cassandra’s love and expertise for finding creative and intuitive solutions has led her to build and grow eight successful businesses, along with helping hundreds of female entrepreneurs across the globe start and build their own in the process.

She currently runs her businesses from home in North Carolina in between raising her 1-year-old daughter, Diana.

To learn more about Cassandra and her incredible story, visit her website - And for 10 percent off Milkin’ Cookie use promo code MILKINMAMA2019.

Highlights of our conversation:

3:39 - Getting to know Cassandra

8:12 - Cassandra gets her dream job and…

10:16 - Is it detrimental for your career to leave a job every 2 years?

12:34 - Not every business venture has been a hit

13:58 - The quote that keeps Cassandra moving forward from the failures

15:25 - How to go from idea to business

18:37 - Having children and launching businesses at the same time

21:11 - The birth of Milkin' Cookies

25:44 - Avoiding the feeling of “overwhelmness” in your life and business

28:19 - Cassandra's amazing priority system

30:43 - Knowing when to delegate and ask for help

34:07 - Cassandra's advice for future female entrepreneurs

40:09 - One key thing business owners forget

41:53 - Cassandra's future vision for her companies

43:36 - The ideal client for Cassandra's marketing agency & where she can take your business

Connect with Cassandra:

Check out her website -

Follow her on Instagram -

Visit her companies - &

Listen to her podcast -

About me:

I’m Kari Keating, mom of 3 young boys, that ditched a 17-year, 6 figure corporate career to go after her dreams. I’ve been coaching professionally for over 2 years and have had a wide variety of clients from recording artists, website developers, photographers, professional network marketers and other life coaches.

My zone of genius lies in helping soul-based entrepreneurs get out of their heads and into inspired action, so they can make the impact they crave and the income they deserve.


Podcast edited and mixed by Andrew Geary -